Marketing Executive – Bradford

Marketing Executive – Bradford

Salary: £26,500-£27,500 p.a.

Location: Bradford, West Yorkshire

We’re looking for a creative, organised and digitally confident Marketing Executive to join our team on a 12-month fixed-term contract (maternity cover) and help deliver marketing activity across our recruitment and training brands.

This is a varied, hands-on role covering digital marketing, content, campaigns, brand activity and events. You’ll work across both business and consumer audiences, gaining broad experience while progressively taking ownership of your own projects.

Driver Hire is the UK’s leading specialist logistics recruiter and training provider. Annual turnover is £130m+, and we’re proud to support thousands of businesses and drivers nationwide.

The Role

Working with colleagues across the Marketing team, you’ll help plan and deliver a varied mix of activity across digital and traditional channels, with both B2B and B2C audiences. This will include content creation, social media, email marketing, website updates, paid campaigns, printed materials and support for events. You’ll contribute ideas, coordinate activity and use results and feedback to improve future campaigns.

Key Responsibilities

Content & Campaign Delivery

• Support the planning and delivery of integrated marketing campaigns across digital and traditional channels
• Create engaging written, visual and video content for different business and consumer audiences
• Help produce campaign materials, including digital content, presentations, brochures, posters and other marketing collateral
• Coordinate activity to ensure campaigns are delivered accurately and on schedule

Digital Marketing

• Update and improve website content, with consideration for user experience, conversion, SEO and emerging AI search
• Support paid search, paid social and organic social media activity, working with colleagues and agency partners where appropriate
• Build and deliver targeted email marketing campaigns

Brand & Events

• Help maintain a consistent and professional brand across marketing materials and communications
• Support the planning, promotion and delivery of company events, exhibitions and internal marketing activities

Data & Optimisation

• Monitor key metrics and use data insights to improve results
• Report on outcomes, key learning and recommended next steps

Working with others

• Work closely with colleagues across the business and with external agency and supplier partners
• Support the wider Driver Hire network with marketing activity, resources and best-practice guidance
• Share ideas, findings and useful learning with the Marketing team and wider business

About You

Essential

• Creative, with strong written and verbal communication skills and the ability to adapt content for different channels and audiences
• Highly organised, with excellent attention to detail and able to manage multiple projects simultaneously
• Commercially minded, curious and analytical, able to use data to improve performance
• Proactive, collaborative and keen to learn

Desirable

• One year’s experience, working on a range of marketing programmes
• Knowledge of PPC advertising, paid social and SEO
• Experience using CMS platforms, email marketing tools
• Familiarity with AI tools in marketing workflows
• Degree in Marketing or a related discipline (or equivalent experience)