Investing in staff training has paid dividends for Ash Mustafa, owner of Driver Hire’s Southampton franchise. He and his five-person team won the 2024 ‘David Walter Memorial Salver’.
Commenting on the team’s performance, Ash said, “Our success has been down to the team and their training. With the support of Driver Hire we developed people from different backgrounds into recruitment industry experts, each with a responsible role in our organisation. All our staff are dedicated, focused, and passionate about delivering great customer service, and they have all contributed significantly to our business growth. As they say, “teamwork makes the dream work!”
Ash bought the business in 2019, safely negotiated the choppy waters of the pandemic and is now enjoying a highly successful time.
Chris Chidley, Driver Hire’s CEO added: “Ash and his team have grown the business every year for the past five years. But there’s more to Southampton’s success than sales. The team also engage in Driver Hire Group Services’ initiatives, for example: embracing the use of digital tools to maximise efficiency within the business. This enables him to run what is our nationwide network’s most successful virtual territory – Winchester. This move has brought the office closer to clients and drivers in the city and is helping Ash grow the business further.”