Be a Road Safety Hero!

Driver Hire is once again showing its support for Road Safety Week, which takes place 15th – 21st November.

Organised by Brake, the national road safety charity, the aim of Road Safety Week is to raise awareness of road safety issues. Whilst still having some of the safest roads in Europe, the number of deaths and injuries has not reduced significantly over the past decade – except of course, during national lockdown of 2020.

According to Department for Transport (DfT) figures, there were 1,460 reported road deaths last year, a decrease of 17% from 2019 but this is not likely to represent an ongoing trend. As normal life returns, so has traffic on our roads, quickly reaching pre-pandemic levels soon after lockdown easing.

Brake’s campaign highlights that many road deaths involve a vehicle being driven for work, and not only are crashes devastating for families and communities, but they also cost the UK economy £36 billion every year. Bringing these numbers down is something that everyone can support.

The theme for this year’s Road Safety Week is ‘Road Safety Heroes’, which celebrates the heroic work of road safety professionals whilst explaining how we can all play a part in making journeys safer for everyone. From school crossing patrols, fire and rescue services, ambulance and medical staff, highway engineers, community campaigners, drivers and many more – they each play a pivotal role in reducing road crashes, making journeys safer for everyone, or by supporting in the aftermath of a collision.

In particular, professional drivers, and employers who manager road risk for their drivers and staff, put people first and care about the safety of others, whilst also improving our sector’s reputation. So in Road Safety Week 2021, Driver Hire is proud to join many other responsible businesses around the UK in encouraging everyone to “Be A Road Safety Hero”!

You can take part by celebrating the professionals who reduce casualties and care for people affected by crashes, speaking up for everyone’s right to make safe and healthy journeys where they live and joining in by highlighting the work you do as a road safety hero to prevent future collisions.

To find out more about Road Safety Week, visit