John Fraser - Hull
John Fraser purchased Driver Hire’s Hull franchise from its previous owners in December 2006. An accountant by profession, the majority of John’s career was spent managing farm estates on behalf of large organisations – including the Castle Howard estate in North Yorkshire, made famous in TV’s ‘Brideshead Revisited’. He made the decision to start out in business by himself, and when the opportunity arose to become a Driver Hire franchisee, John grasped it with both hands.
Says John Warren, Driver Hire’s Franchise Sales Director, “Although John took over an established territory it was one that had seen little growth for several years. He didn’t waste any time in transforming it. His first step was to relocate the business into new and larger premises and he then began a concentrated sales and recruitment programme.”
The results were outstanding – in John’s first year at the helm, year-on-year sales grew by 68% and the Hull franchise won Driver Hire’s Gold Award for sales revenue at their Annual Conference. Then in 2008 one of his drivers, Colin Ramsden, won the Recruitment & Employment Confederation's 'One in a Million' award, making him the UK's top temporary worker. This achievement speaks volumes about the quality of John’s business and reflects well on the whole of the Driver Hire network.
“There’s no doubt that franchising reduces the risk element of self employment,” says John. “You’re buying a business with a proven recipe for success and there’s a network of other franchisees to talk to before you make the decision to buy - and once you’re running your franchise. Driver Hire provided all the support they promised. In fact I don’t think I’ve fully utilised all of it.”
Driver Hire’s Franchise Sales Director, John Warren adds, ”Self-motivation, energy and enthusiasm coupled with sound commercial judgment and the support provided by the franchisor have really paid dividends in Hull. I’m confident that the Hull franchise will go from strength to strength.”
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