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Deaths resulting from road traffic accidents rose by 3% in 2011. This was the first increase for almost a decade. What's particularly disturbing is that the biggest rise in deaths has been amongst pedestrians.
That’s why Brake, the road safety campaign group and organisers of ‘Road Safety Week’, has chosen ‘Slower Speeds = Happy People’ as the theme for this year’s event, which takes place from 19th - 25th November. The aim is to raise awareness of speed when driving near schools, shops or in any residential area.
“Of course it’s essential to be aware of your speed wherever you’re driving,” says Chris Chidley, Driver Hire’s CEO. “But limiting your speed to 20mph in residential areas makes it safer for vulnerable road users such as pedestrians or cyclists.”
To support the campaign, Driver Hire offices across the UK are sending a reminder of the ‘Slower Speeds = Happy People’ message to drivers and customers, through special posters and flyers.
“At Driver Hire we believe that road safety is important 365 days a year – not just during Road Safety Week, Chris concludes. “That’s why we’re putting our full support behind the campaign.”