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It's Road Safety Week!

This week - 23-29 November 2009 - is Road Safety Week. The theme for this year is Not a Drop. Not a Drag.

The aim is to remind all drivers that they must not drive whilst under the influence of alcohol or drugs. As a long-term supporter of Brake, the Road Safety charity, we are pleased do our bit to support the event.

For more information on Road Safety Week, the issues surrounding drink, drugs and driving, and the work of Brake, you can visit

The good news is that Brake, coupled with the Government's 'Think' campaigns are having an effect on driver behaviour. Figures released by the Department for Transport show a 40% reduction in the number of people killed or seriously injured on UK roads since 1998.

"This improvement is really encouraging," says Richard Owen-Hughes, Group Marketing Director at Driver Hire. "However, over 2,000 people are still being killed on our roads every year. Each one of those is a trragedy for the people they leave behind. That's partly why Driver Hire takes safety so seriously, and why we are welcoming Brake's efforts again this year."

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