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Driver Hire Supports Road Safety Week

It’s Road Safety Week (17th-23rd November) and once again Driver Hire is urging businesses to give this annual event their full support.

Road safety campaigns by the Department for Transport (DfT) and organisations such as Brake – the organisers of Road Safety Week – mean that nowadays the UK has one of the best road safety records in the world. Figures recently released by the Department for Transport (DfT) for 2013, show a 2% reduction in fatalities to 1,713 and a 6% decrease in injuries, down to 21,657.

While these figures are undoubtedly good news, the DfT figures indicate there were around 59 people a day injured in road accidents, many of which could have been avoided if the other driver or rider had taken a bit more care.

“According to road safety charity, Brake, “Sorry didn’t see yer mate” accidents were the most common form of crashes on UK roads in 2013,” says Chris Chidley, Driver Hire’s Chief Executive. “Encouraging drivers to take that bit of extra care and look out for other more vulnerable road-users such as cyclists and pedestrians can make a real difference. Of course, responsibility lies both ways. It’s also important for cyclists and pedestrians to ensure that they wear highly visible bright clothing and don’t take undue risks.”

That’s why Brake has made “look out for each other” the theme for this year’s Road Safety Week, which takes place from November 17th – 23rd. As it has done for the past 20 years, Driver Hire will be giving the Road Safety Week message its full backing.

To support the campaign, Driver Hire is asking its 100 offices across the UK to display Brake’s ‘Look out for each other’ posters and will be promoting the message amongst its drivers and customers.

“As Brake suggest, it’s simply a case of looking out for each other when we’re out on the road,” Chris Chidley continues. “At Driver Hire we believe that road safety is important 365 days a year – not just during Road Safety Week. That’s why we’re putting our full support behind the campaign.”

For more information visit: http://www.roadsafetyweek.org.uk/

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