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Logistics businesses seeing Olympic opportunities

By: David Howells
11 January 2012

Two thirds of logistics firms have claimed they are taking advantage of the opportunities presented by this year's Olympic Games, logisticsmanager.com reports.

Telecoms firm BT surveyed 1,200 logistics firms of various sizes and found that two thirds of them were embracing the opportunities that the Olympics offered them, laying out preparations already, 200 days before it begins.

Preparation could come in the form of hiring drivers on a full-time basis, taking on casual staff to cover holidays and dealing with routes and logistics early to ensure operations run smoothly.

Of those surveyed, a further 45 per cent expected their international trade to be boosted both during and after the games, with the summer bringing a wealth of business opportunities.

Furthermore, 82 per cent do not forecast any negative knock-on effects hitting their business from the million extra visitors expected to descent on the UK during the games.

Speaking to expressandstar.com, chief executive of business group London First Baroness Valentine explained: "London 2012 will present many opportunities to boost economic recovery and a great deal of planning has gone into providing support for business of all sizes, as well as information on how to minimise disruption.

"There's still time to get plans in place, but with less than seven months to go, we do urge all organisations to begin preparations now or miss out on the economic benefits."

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