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Shoppers keep taking the Christmas tablets

By: Dave Robbins
06 December 2013

Final mile deliveries are enjoying a festive boost.  The chief beneficiaries of this reported explosion in online sales will be the parcel delivery companies that provide them. According to figures released by IMRG Cap Gemini, the UK’s online retail association, November Christmas shoppers pushed on-line sales to a record £10.1bn.

Electrical goods led the way with a 63% increase, fuelled by sales of tablets and mobile devices. That was a month ago and there’s every likelihood that sales will have continued their upward spiral as the big day draws nearer.

“The vast majority of goods bought online will be delivered to homes and offices across the UK by parcel delivery companies,” says Jeremy Neale, Driver Hire’s UK Managing Director. “If informal reports are correct, they’ve been having a busy time during the run-up to Christmas with online sales a contributing factor.”

And there could be more to come. IMRG are expecting online sales on Christmas Day and Boxing Day to top £890m. “Traditionally transport and logistics has a post 25th December lull. But if these predictions are correct, it’s going to stay busy for final mile deliveries all the way into the New Year,” Jeremy concludes.

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