Main Navigation

Driver Hire launches Road Safety Week campaign

By: Dave Robbins
17 November 2017

Road deaths in the UK are at the highest level for five years. That’s the disappointing news from the Department for Transport (DfT) which recently published figures for 2016. They show that there were 1792 deaths on our roads – 4% up on 2015.

All of which makes this year’s Road Safety Week (20-26th November) even more pertinent. And at Driver Hire, we’re once again giving it our full support.

“Speed causes deaths and serious injuries on our roads every day of the year,” says Justine Turner, Driver Hire’s Road Safety Week co-ordinator. “Cutting your speed and observing speed limits can play a part in reducing road deaths. That’s why the road safety charity Brake has chosen ‘Speed down, save lives’ as the theme for this year’s Road Safety Week.”

Whilst the DfT suggests that increasing traffic levels can be used to explain some of the increase, a lot of it is down to driver behaviour. The report on road casualties confirms that breaking the speed limit or driving too fast for conditions was recorded by the police as a contributory factor in one in four fatal crashes in the UK.

Brake’s 2017 Road Safety Week campaign highlights the following points for all drivers to remember:
• rural roads are not race tracks
• 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists
• going slow = stopping in time
• speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
• speed cameras work. They save lives.
• Intelligent Speed Adaptation (ISA) is an important development that is likely to be fitted to all vehicles in the future

“During Road Safety Week we’ll be pushing out the ‘Speed down, save lives’ message on social media,” Justine continues. “We also have printed resources including an A2 poster on the dangers of speed which we’re happy to share with customers. If you’d like to know more about what’s available or get a free copy of the poster, then simply contact your local Driver Hire office.”
Pictured: Justine Turner, Marketing Manager and Jimmy Singh, Senior Telesales Executive
Top of page