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Safety of drivers to improve in Norfolk

By: Deborah Bates
03 August 2011

The safety of those in driving work is set to improve throughout Norfolk, as the local council takes action to tackle the area's speeding drivers.

According to, the council is planning a "one-off road safety investment" in the form of electronic signs that flash at speeding drivers.

It is hoped the signs will help discourage drivers from going faster than the speed limit, thus decreasing the chance of any road traffic accidents taking place. They will cost approximately £100,000 to install.

A spokesperson for the council, Graham Plant, explained how the signs would be utilised: "These signs can be used at junctions, bends or to support speed limits, and we know they are effective, especially among those driving particularly fast.

"We have enough funding for nearly 20 signs and first consideration will be given to communities that have been the most active."

The news has been welcomed by local residents and businesses alike, with the chairman of a Norfolk parish, Prue Lester, praising the signs' potential: "A permanent vehicle-activated sign will be a reminder for both local and 'through' traffic that drivers need to be far more aware of the speed at which they are travelling."

The council's announcement comes not long after it was revealed the county had won an award from the Chartered Institute of Public Relations Excellence for its commitment to road safety. Its campaign, entitled 'Don't be a loser - THINK road safety in Norfolk' won the body's Best Public Sector Campaign award, confirmed.

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