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Logistics predictions for 2012 revealed

By: Ashley Curtis
14 December 2011

Social media, cloud computing and transportation costs have all been earmarked to have a massive effect on the logistics industry in 2012.

That's according to Adrian Gonzalez, a logistics expert writing for, who believes that 2012 will be the year logistics firms properly appreciate and harness the power of social media.

"Whenever I speak at an industry conference, I ask people in the audience how many of them use social media tools," muses Gonzalez. "Five years ago, relatively few hands went up; today, almost everybody raises their hands."

Those in logistics work will increase investment into cloud computing and software-as-a-service (SaaS), claims the expert. Furthermore, fuel costs could rise due to economic and political uncertainty on the supply side, like in Libya or the Middle East.

However John Westerveld, an expert writing for, believes that employing a supply chain risk management process will help firms avoid delays if a natural phenomenon, like a flood, hits the chain.

"From a supply chain perspective, these events [flooding] have again highlighted the need for companies to implement and maintain a supply chain risk management process.

"Companies operating on a global scale must look at how a regional event could impact their supply chain," he added.

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