Logistics firms do well in Superbrands chart
By: David Howells
28 February 2012
Logistics firms placed highly in this year's list of 'superbrands'; showing a level of trust in the industry by consumers from around the UK, logisticsmanager.com reports.
The Superbrand Survey is an annual list compiling the firms that British consumers value the most and are likely to place their trust in. Of the top 20 Business Superbrands, three were driving firms and a further nine ranked in the top 500.
Fedex ranked highest, placing at 12th. Eddie Stobart was the highest-ranked logistics firm, coming in at 15th - just ahead of DHL at 16th. Elsewhere, UPS (31st), TNT (66th) and Eurotunnel (97th) managed to get into the top 100. Unipart, Wincanton, Maersk, City Link, Kuehne + Nagel and 3663 were the others breaking into the top 500.
The positive results make for an optimistic outlook for logistics and driving firms, hinting that expansion may be on the cards - leaving some potentially considering driver recruitment over the coming year.
Running since 1995, the Superbrands ranking is highly respected; measuring the opinions of marketing experts, business professionals and consumers on the brands they value the most.
This year the business chart was topped by Rolls Royce, with Google coming in second.
Speaking to jackbristol.com of the results, the chairman of the Superbrands Expert Council, Stephen Cheliotis, explained: "It is notable that in these difficult times, we are reaffirming our faith in many traditional British brands.
"It is heartening to see a British engineering firm leading the Business Superbrands ranking again. Conversely, the banks are amongst the losers this year, so while the economy still struggles to re-balance, from finance to manufacturing, the UK brand rankings show a faster transformation."
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