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Coca Cola invests in eco-friendly fuelling

By: David Howells
25 July 2011

Soft drinks giant Coca Cola has ramped up its investment in the logistics operation for the 2012 Olympics.

Following successful trials this year, the manufacturer has now invested £1.75 million into buying a fleet of biomethane heavy-goods vehicles to use in London over the course of 2012 - particularly during the Olympic Games.

Coca Cola Enterprises (CCE) has claimed that these biomethane vehicles can generate carbon savings of more than 50 per cent when compared to their regular diesel.

The investment will not solely be going towards the purchase of the vehicles, however; as plans are afoot to build a refuelling centre in Enfield, North London.

It is thought that the large investments, as well as the increase in work for the company over the run-up and duration of the Olympics, could mean the brand begins hiring drivers over the coming weeks to drive its new carbon-efficient fleet.

Speaking of the newest scheme, Wendy Manning, customer logistics director at CCE, told logisticsmanager.com: "Reducing the carbon used by our own fleet and by our third party hauliers is a key objective for CCE.

"We put around 200,000 loads per year onto the roads of Great Britain and we we believe we can make a real difference. All of our hopes on the environmental benefits of biomethane were easily achieved during the trial," she added on expressvoice.co.uk.

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