Ailing Thorntons to outsource logistics to DHL
By: David Howells
05 July 2011
Despite chocolatier Thorntons closing 120 of its shops, many of its employees will be kept in employment via a move to DHL.
Tough times for the sweet manufacturer meant that it was forced to shut down at least 120 of its 180 shops in the UK.
The closure could mean redundancy for many of its supply workers but a new deal with logistics firm DHL could see as many as 134 driving jobs saved.
Whilst the move could cost the ailing business £680,000 in the first twelve months, forecasters claim that it could save close to £2 million per year, with the real results expected to be seen in 2012/2013.
The business is one of the most recent to feel the effects of the financial woes, a factor some claim was exacerbated with its reluctance to deviate from seasonal promotions. A new tactic the brand will take will be to focus less on Easter and Christmas, instead offering new products and promotions all year round.
Speaking to chad.co.uk of the plans, Thorntons'' chief executive, Jonathan Hart, explained: "Our goal is to re-focus the business across all channels and seek to deliver industry competitive returns over the next three to five years.
"Although we see the prospect of weakness in high street footfall and consumer sentiment continuing, I am confident that this strategy is right. We continue to adapt in order to meet the changing needs of our customers, while at the same time retaining our current presence on the high street through our own stores and our franchise business."
Concluding, Hart told the Telegraph that the changes would keep Thorntons among the "UK's top retail centres."
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