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Road Safety Week 2015

18 November 2015

Safely Does It

For the first time in 18 years there was an increase in road deaths in 2014. According to figures from the Department for Transport (DfT) they went up by 14% compared to 2013.

At the same time the number of serious injuries resulting from road accidents also increased – by 5%. Particularly disturbing was the rise in pedestrian fatalities -- up by 12% to 446.

All of which makes it doubly important to pledge your support for this year’s ‘Road Safety Week’ (running from 23rd - 29th November) and the ongoing work of road safety campaign charity, ‘Brake’.  At the same time the number of serious injuries resulting from road accidents also increased – by 5%. Particularly disturbing was the rise in pedestrian fatalities -- up by 12% to 446.

All of which makes it doubly important to pledge your support for this year’s ‘Road Safety Week’ (running from 23rd - 29th November) and the ongoing work of road safety campaign charity, ‘Brake’. 

"This year’s theme is ‘Drive less, live more’," says Driver Hire’s Chief Executive, Chris  Chidley. "For a business like ours - and indeed anyone working involved in road transport – that’s not an easy call. However, we believe that we can all do our bit to reduce death and injuries on the roads, without affecting the essential nature of road transport & logistics in our daily lives.

For instance, when we’re driving – whether that’s professionally or privately – we can all take extra care. That means driving smoothly, at an appropriate speed for the conditions and, of course, within the recommended national speed limits. In urban areas, 20 mph should be the max, whether indicated or not. 

"Outside work, try using your vehicle less. Maybe walking or cycling to local amenities like the shops. For longer journeys, consider using public transport. All these activities burn off a few more calories than sitting in the car, they reduce pollution and mean less congestion, making life much easier for those who really do need to deliver the goods."

To show your support, click here to make a donation to Brake

 

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